Krispy Kreme Fundraising*

Student print campaign

The Krispy Kreme Fundraising campaign started with a session of the irresistibly gooey doughnuts. We wanted to create a minimalistic and visually powerful campaign that focused on the great opportunities their fundraising program can provide.

We discovered the campaign would work best as a two-page magazine layout focusing on placing the programs that can benefit within the box itself. After much debate, copy was avoided, leaving a clean and visually simple piece. The campaign was built in a way that allows expansion to many different scholastic and program based activities.

* Gold / Best of Show - Student ADDY Award 2011 (Hampton Rhodes)