Collin Brady
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Quechua*
Student print campaign
09Quechua is the manufacturer of the unique 2-second pop-up camping tents. They're versatile, tough, and most obvious of all, very quick. After a few rounds of concepting, we narrowed in on simply showcasing just how quick you can put there things up and get back to the things you want to do.
Our final campaign design features a measurement of how far into a camping activity you can get before your tent is setup (in every case, it's not very far). The layout is minimalistic showcasing the visual comparison.
* Silver Award - Richmond Ad Show 2011
* Gold / Best of Show - Student ADDY Award 2011 (Hampton Rhodes)